When most business owners think about marketing, they rarely consider the effective use of advertising flags and banners. A relatively simple concept that was born long before the invention of television, radio and electronic media, advertising flags have the ability to inspire immediate action, while building a brand that is highly recognizable. In fact, when advertising banners are used in a store with heavy foot traffic, they can do more to drive sales than much more expensive forms of advertising.
One reason why so many businesses buy advertising flags and banners is their eye-catching appearance. Because they can be small enough to be strategically positioned outside of retail spaces, or large enough to draw unprecedented attention to a store, these banners can be used to promote products, sales, places and events. For larger corporate entities, advertising banners can serve as an adjunct to larger television and print campaigns.
There is nothing more frustrating to retailers than to have people respond to their media advertising, drive to the store, and then walk away without the item they came for. Without an advertising banner that announces a sales event, some customers might leave, thinking they missed the special sale.
Because these advertising flags are so mobile, they can easily be moved around and repositioned for maximum visibility. Most are lightweight and made from colorful hues that attract attention. When these outdoor banners move in the breeze, they are more likely to capture the eye than other types of signage.
Advertising flags and banners are a much more affordable way to do outdoor advertising. They can be delivered quickly and installed easily, allowing even small business to make a “splash” with very little cash.
The Advertising Flag Company has been making and selling a wide variety of flags since 1936, and their FLAGPRO® Flag Store offers a huge selection of affordable flags, banners, flagpoles and accessories.