THE ULTIMATE DESK FLAG SET IN EVERY DETAIL. This impressive desk flag set consists of one 8″x12″ 100% nylon taffeta U.S. Flag with individually sewn stripes, and tiny but carefully embroidered stars – mounted on tapered 24-inch walnut finished staff with miniature brass plated eagle ornament. Golden yellow fringe adorns 3 sides of the flag, braided cord and tassels. The fine polished walnut-finished base completes this beautiful and rare set, perfect to give as a gift that will be cherished for many years. Each set individually boxed.
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Is it time to start thinking outside the box when it comes to your marketing plans? As a retailer, there is no doubt your store has a number of products and services that are worthy of promotion, but how do you get the word out without using up you marketing budget? Well, there’s good news – custom flags and banners offer a creative yet economical way to get a message out to consumers quickly. This is particularly true if your store is located in a busy retail area. Before ordering custom outdoor flags and banners, be sure you know about any restrictions in the size or number of flags allowed outside of your store.
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Now that spring is here and summer is just around the corner, retail marketing directors are looking for new ways to reach their target audience. Gone are the days when a retailer could place a full-page ad in the newspaper and generate a spectacular response. Today’s media buyers need to diversify and look for innovative ways to reach consumers who are on the move. Advertising banners are the ideal way to do this any time of the year, but they work even better during warm weather months.
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Wondering how you can make your business stand out from the crowd? Instead of spending thousands of dollars on print or broadcast advertising, smart business owners are choosing colorful advertising flags as promotional tools. Outdoor advertising has been proven to be one of the most effective forms of marketing for small to midsize retailers, particularly when the location is in a high-traffic area. Look at it this way; if potential customers are going to be moving slowly past your store in rush hour traffic, why not motivate them to come in and shop?
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Have you ever driven down the road and noticed a business for the first time – just because they did something to change the exterior? I am constantly noticing the presence of advertising flags in front of a business because they show up in my peripheral vision. Even when I’m looking straight ahead, the motion of a colorful flag in front of a business is hard to miss.
Customized advertising flags and banners are available wholesale from FlagPro.com, the ecommerce storefront for the Advertising Flag Company. As a manufacturer and purveyor of flags since 1936, this popular company is known for its high quality outdoor flags, made from the most durable materials.
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If you’re like most business owners, then you are probably working with a reduced ad budget these days. Unfortunately marketing and adverting budgets are among the first to get cut in tough times and they are one of the last to be reinstated in a recovery. As a result, marketing managers are getting creative with advertising flags and banners. But don’t think this means they’re ordering customized rectangular flags or banners to hang in store windows. The kind of advertising flags being purchased today are more likely to be customized. Promotional companies may say they can offer high quality custom flags, but there is nothing like working with a flag manufacturer.
Continue reading “Advertising Flags and Banners – The Latest Trend in Outdoor Advertising”
Have you tried everything to get more customers into your store? Well, if you’re still using newspapers, direct mail or electronic media, your ad may be competing for attention with the hundreds of other messages. Maybe it’s time to look at something that has worked for hundreds of years – custom banners and flags. Custom flags can be made to order in a wide variety of sizes, shapes and colors, but it’s important to get it right because you will use these banners repeatedly for years.
Retailers who sell furniture and mattresses are usually familiar with the concept of custom banners and flags, and car dealers are no strangers to outdoor advertising, but flags are usually more effective than billboards. Billboards are static images that have a tendency to blend into the background, while flags and banners move in the wind. As you drive by a store, it’s hard not to notice when it’s surrounded by colorful moving flags.
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If you spend a lot of time on the Internet, you are already familiar with digital banners; those annoying square or rectangular ads that show up on the right side of your screen. While many of these banners are targeted directly to you, based on your Internet search habits, very few people actually click on them. Conversely, the promotional banners and flags we see while we’re out driving around are usually noticed. Because they are unique and three dimensional, they rarely become part of the scenery.
Today’s marketers find it difficult to stand out on the Internet unless they’re promoting a product that is in very high demand, completely unique, or hard to find elsewhere. If your business is seeking out new customers, you might want to take a break from the two-dimensional screen and give promotional flags and banners a second look. While it may seem a bit old fashioned to buy real fabric or vinyl flags pennants and banners these days, many small businesses swear by this type of advertising to drive foot traffic into their stores.
Continue reading “Promotional Banners And Flags – Are They More Effective than Digital Banners?”
It does seem like every article you read about marketing these days is focused on digital. Even the largest advertising and marketing conferences have made their trade shows available to a “virtual” audience. But what about good old-fashioned outdoor advertising, such as outdoor banners and flags? Is it time for marketers to take a step back from their computers and look at the bigger picture? There is something so immediate and action-oriented about a tangible sign that directs you into a business. Outdoor banners and flags are an inexpensive yet effective way to set your business apart from the crowd and gain an edge over the competition.
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As a retailer with a strong following on the Internet, FlagPro.com has become quite savvy with their use of technology. In addition to featuring their product lines on the website, www.FlagPro.com, they are now utilizing one of today’s most effective online technologies to speak directly to their customers. Using video, ecommerce businesses can give potential customers more information without forcing them to read the “About” page, and that is just what the owner of the Advertising Flag Company has done in their recent promotional video.
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One of the most significant challenges to running a retail business is attracting new customers to the store. With marketing budgets being cut, it is even more difficult to drive traffic in the door. However, there are some things that successful retailers consistently do to reach their sales goals and stay in business. Rather than spending a fortune on radio and newspaper advertising, they use custom banners and flags to draw customers in the door.
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If you’ve ever priced out an outdoor advertising campaign, you know how expensive it can be, and because it lacks “measurability,” you never know if it really worked. That’s why so many retailers are moving away from static billboards in favor of “mobile billboards,” or promotional flags for outdoor use. Promotional flags are certainly nothing new; in fact, they are one of the oldest forms of consumer advertising. But when ad budgets are tight, they remain one of the more effective methods of bringing customers in the door.
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Is it time to start thinking of ways to generate business for the holidays? Perhaps your store has a lot of new products or you just started carrying the Apple iPhone 4S. Whatever your reason for needing promotional flags, they are always an economical way to get a message out quickly. If your store is located in a busy retail area, there may be restrictions about the size or number of promotional flags that can be positioned outside of your store. If this is the case, then make sure you find out ahead of time and work within these parameters. A flag manufacturer like the Advertising Flag Company can make customized promotional flags that meet your specifications.
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You’ve heard about the various methods of “driving traffic” in retail advertising, but these days most of these methods only drive traffic to your website. What if you want foot traffic into your stores? Sometimes it takes a lot more than an online banner ad to motivate customers to act. Using advertising flags for promoting a sale is often the easiest way to get immediate results from your advertising, and they are usually far less expensive than an online campaign.
As marketers are faced with a wider selection of advertising vehicles than ever, everyone is scrambling to find the right “media mix.” While this may be a good idea for those with an unlimited advertising budget, most retailers are working with a smaller budget this year. When a colleague of mine first told me he found some advertising flags for sale from a well known flag manufacturer, my first impression was that this was rather old-fashioned. After spending more than a decade with an interactive marketing agency, my experience with banners was limited to online display ads. Did anyone still use the real cloth banners as a primary method for communicating a message?
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Has your company charged you with the procurement of promotional banners and flags for an upcoming trade show? This may not sound like a particularly difficult task, but it can be a lot more time consuming than you think; especially with all the choices available today. It used to be that one would need to search through bulky catalogs and wait several weeks for their order to be filled. While online flag sites have made it much easier to order, it’s hard to get that personalized attention that you need.
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