If you go the Internet today looking for “advertising banners”, then your search may end in frustration. That’s because many of today’s retail marketers refer to online display advertising as “online banner advertising” and very few people think of fabric or vinyl banners when they hear the words “banner advertising.” However, this can make it difficult to find real advertising pennants and banners on the web. While it may seem a bit old fashioned to buy real fabric or vinyl flags pennants and banners these days, many small businesses swear by this type of advertising to drive foot traffic into their stores.
When your company exhibits at a tradeshow, you need an eye-catching message that will grab attention and bring visitors into your booth. But with so many other companies doing the same thing, how do you make your company stand out from the crowd? One very effective way to do this is with promotional banners and flags.
By custom ordering your promotional banners and flags from an online flag store, you can put your company’s logo and product information in front of people without distracting from other elements of your booth space. Full color banners, flags and signs can say a lot about your company’s brand image and the quality of your work, and they can deliver a memorable marketing message in a cost-effective manner.
One thing that marketing planners often fail to recognize is that their customers never stop moving. That means they can be reached with marketing messages at any time, not just when they are reading the newspaper or surfing the Internet. In fact, with advertising flags and banners, customers can be driven to make a purchase much faster because they are already out shopping anyway.
With the holiday season upon us, savvy consumers can clearly see which retailers are most in tune with their wants and needs. On a recent Black Friday shopping trip to the local mall, it was obvious which stores were most crowded, and it usually came down to one differentiating factor; their “curb appeal”. By using custom flags and banners, some stores were attracting customers like a magnet. Other stores, who did nothing to draw customers in, sat around wondering why they had to open their doors so early.
As someone who has spent the past 25 years in the advertising business, I can honestly say that one form of advertising is highly “underrated”. As retailer and service providers scramble to see who can get the best traction for their “most important keywords” and businesses “Tweet” their way to social media success, they may be missing the most important customer of all – the one that is walking by their front door!
The concept of using promotional flags and advertising banners may have piqued your interest in reading this article, but how do you use promotional banners to your advantage? Here are some examples that may give you the inspiration you need to use advertising flags creatively.
- Display advertising banners around the corner or down the street from your store, using them to “tease” a special sale or promotion. If done right, this type of promotion keeps people in suspense and forces them to come in and see what you have to offer.
- Use promotional banners inside your store to promote special offers, new products, your web site, a contest, free gift wrapping, or other value-added bonuses.
- Use advertising banners to promote a huge sales event and make them large enough to be visible to drivers going by your store.
- Use promotional flags and advertising banners at special events or display them in a public shopping mall where your target audience shops. One example of this is when retail shopping malls allow non-competitive business to hang large promotional banners above the escalators or other common areas.
Promotional flags and advertising banners were once a staple for any storeowner looking to drive traffic in the door, but those were the pre-Internet days. If I had to advise a small business owner on marketing, I would encourage them to incorporate promotional flags into their “media mix” and direct the flow of traffic into their front door, rather than just their home page.
However you decide to use advertising flags and banners, you will soon realize that they are an important way to bring new customers in your door.
When most businesses think about marketing, the first thing that comes to mind is an ad campaign on the radio, in print, or online. It is rare for a “promotion banner” to be anywhere near the top of the list, but that’s because the focus of most marketing efforts is to bring people into the store. Once they get there, however, there is very little done to make them buy something. This is where a promotional banner can be that “silent salesperson” that draws customers to your cash registers.
How to Strategically Position Promotional Banners
Depending on the type of business you are in, a promotion banner can be used in many different ways. If your store is located in a shopping center, then a promotional banner may be positioned closer to the street. It is here that you will want to let passersby know that you are running a 2-for-1 special on Early Bird Dinners, or a special price on a Manicure and Pedicure.