When most businesses think about marketing, the first thing that comes to mind is an ad campaign on the radio, in print, or online. It is rare for a “promotion banner” to be anywhere near the top of the list, but that’s because the focus of most marketing efforts is to bring people into the store. Once they get there, however, there is very little done to make them buy something. This is where a promotional banner can be that “silent salesperson” that draws customers to your cash registers.
How to Strategically Position Promotional Banners
Depending on the type of business you are in, a promotion banner can be used in many different ways. If your store is located in a shopping center, then a promotional banner may be positioned closer to the street. It is here that you will want to let passersby know that you are running a 2-for-1 special on Early Bird Dinners, or a special price on a Manicure and Pedicure.
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Want to attract more attention to your outdoor occasion, tent sale, concert or special event? Large flags and banners might be just what you’re looking for. If your business hosts an annual sales event, large advertising banners can provide enough visual interest to stop passersby in their tracks, while large garden flags can be the perfect complement to a public corporate gathering. Banners can be custom-designed with colorful symbols for outside of the home, or with designs that are eye-catching enough to draw customers into a store.
Surprisingly, large flags and banners can be ordered online and made to order by custom flag manufacturers in just a few days, without a very large investment. Here are a few of the more popular types of banners and flags available today.
Large Garden Flags: These can be used to decorate a home or place of business, and are often made from very colorful patterns. For an annual garden party, golf outing, convention gathering or family reunion, large outdoor flags are easy to transport and can be used year after year.
A Large Pirate Flag can make the perfect decoration for a dorm room wall, pirate themed party, or as a decoration on a yacht.
Large American Flags are often seen in front of schools, public buildings and businesses that want o show their patriotism, and large confederate flags are often flown by Civil War buffs or residents of Southern states.
Whether you are looking to present a corporate image, advertise an event, beautify a building, or show patriotism, there are many ways to use large flags and banners to celebrate, promote and decorate almost any outdoor space.
When most business owners think about marketing, they rarely consider the effective use of advertising flags and banners. A relatively simple concept that was born long before the invention of television, radio and electronic media, advertising flags have the ability to inspire immediate action, while building a brand that is highly recognizable. In fact, when advertising banners are used in a store with heavy foot traffic, they can do more to drive sales than much more expensive forms of advertising.
One reason why so many businesses buy advertising flags and banners is their eye-catching appearance. Because they can be small enough to be strategically positioned outside of retail spaces, or large enough to draw unprecedented attention to a store, these banners can be used to promote products, sales, places and events. For larger corporate entities, advertising banners can serve as an adjunct to larger television and print campaigns.
There is nothing more frustrating to retailers than to have people respond to their media advertising, drive to the store, and then walk away without the item they came for. Without an advertising banner that announces a sales event, some customers might leave, thinking they missed the special sale.
Because these advertising flags are so mobile, they can easily be moved around and repositioned for maximum visibility. Most are lightweight and made from colorful hues that attract attention. When these outdoor banners move in the breeze, they are more likely to capture the eye than other types of signage.
Advertising flags and banners are a much more affordable way to do outdoor advertising. They can be delivered quickly and installed easily, allowing even small business to make a “splash” with very little cash.
The Advertising Flag Company has been making and selling a wide variety of flags since 1936, and their FLAGPRO® Flag Store offers a huge selection of affordable flags, banners, flagpoles and accessories.