When most businesses think about marketing, the first thing that comes to mind is an ad campaign on the radio, in print, or online. It is rare for a “promotion banner” to be anywhere near the top of the list, but that’s because the focus of most marketing efforts is to bring people into the store. Once they get there, however, there is very little done to make them buy something. This is where a promotional banner can be that “silent salesperson” that draws customers to your cash registers.
How to Strategically Position Promotional Banners
Depending on the type of business you are in, a promotion banner can be used in many different ways. If your store is located in a shopping center, then a promotional banner may be positioned closer to the street. It is here that you will want to let passersby know that you are running a 2-for-1 special on Early Bird Dinners, or a special price on a Manicure and Pedicure.
Even if your store is a stand-alone location, why not position promotional banners a few hundred feet before drivers will pass you, so they have time to put their turn signal on and stop by? This type of outdoor advertising is especially valuable when you have just opened the business, or when a new shipment has arrived. Promotional banners give your business added visibility during peak seasons as well. For example, if you sell hanging plants or flowering baskets, a strategically positioned promotion banner will capture more customers during the prime selling weekends of Mother’s Day and Easter.
Plan Ahead for a “Banner” Year
When it is time to plan your marketing budget for the coming year, it makes sense to include a promotion banner or two. There is nothing like a colorful banner to drive additional traffic to your business, and more sales during peak seasons.